Speed is one of those things you only notice when it’s missing.
When enrichment runs take too long, teams stop iterating. They run fewer tests, delay cleaning inbound, and avoid larger jobs. Over time, enrichment turns into a scheduled project instead of something you can rely on every day.
With our latest release, we removed a major chunk of that friction. Now, for most workflows, enrichment runs complete 5X faster, and 10X faster on our Scale & Enterprise plans.
Here’s what changed
We made two core improvements. One increases throughput so enrichment runs scale cleanly. The other improves table performance so larger datasets stay smooth and stable.
1) Backend performance upgrades
We rebuilt core parts of our backend architecture to increase throughput and ensure tasks from different data providers can be run in parallel; not sequentially in a queue.
What does that actually mean? Jobs now execute faster and complete more consistently, even under heavier enrichment loads. This gives Freckle the foundation to support higher enrichment volume as you scale.
2) UX speed + stability improvements
We also shipped performance improvements across the product so large tables feel smooth and responsive.
What does that actually mean? Tables load faster, scrolling feels lighter, and workflows stay stable even when you’re working through thousands of rows.
Here’s what this unlocks
With these performance and UX upgrades, Freckle is not only faster but built to handle materially higher enrichment volume without degradation.
More workflows can run inside the platform without adding complexity or slowing down your existing enrichment flows.
