product shot
Clay packs plenty of power...
but it’s not a fit for everyone.
Clay packs plenty of power...
but it’s not a fit for everyone.
You can’t start without mastering integrations, enrichments, and prompt engineering.
Clay’s flexibility comes with complexity – and a steep learning curve to climb.
The variable credit system can lead to overcharges while you’re learning to use credits efficiently.
Meet Freckle.
We make GTM data enrichment intuitive.
Get started with the most common actions in seconds.
Freckle won’t ask you to become a prompt engineer — our library of pre-built templates means you never have to start from scratch.
We select the best integrations and data for your needs.
No need to understand every provider’s pros and cons — we'll choose the right ones to help you accomplish your tasks.
Freckle offers unlimited experimentation (for free).
We’ll let you refine your prompts to ensure you’re getting the right results before you use any credits.
Only pay based on results, not inputs.
one credit = one output
Free
US$0
/ month
500 credits / month
Unlimited users
Unlimited experimentation runs
Exporting
AI columns
Web search & scraping
Email address enrichments
Waterfall enrichments
Template library
Join our waitlist
Pro
US$99
US$189
US$349
US$599
US$999
/ month
Unlimited users
Unlimited experimentation runs
Exporting
AI columns
Web search & scraping
Email address enrichments
Waterfall enrichments
Template library
Premium support
Join our waitlist
Get started in minutes.
No implementation team required.
FAQs
What is Freckle?

Freckle helps B2B companies unlock their best outbound campaigns through enabling data enrichment, research, and clean-up actions to be easily run on their lead lists. With easy-to-use templates and AI automation, non-technical users can use Freckle to significantly improve their traditional lead lists and other GTM data sources. This ultimately means they can take fewer, higher quality shots on target with creative campaigns that actually convert. 

What roles and teams use Freckle?

Freckle can be used by anyone in your company who is responsible for outbound tasks and building lead lists. This can vary depending on company size, but typically is one of the following roles or teams:

  • Founders
  • Growth teams
  • Sales leaders
  • SDRs and AEs
  • Marketing teams
  • RevOps
Can Freckle be used by investors and talent teams?

Yes! While we are best suited for GTM use-cases, Freckle is also used by:

  • Investors (analysts and associates): who need to do research on target companies and founders.
  • Talent acquisition teams and recruiters: who need to build and enrich lists of candidates and answer questions on them based on their profiles.
Is Freckle suitable for everyone?

No. Freckle is intentionally built to be a tool for non-technical users who find it difficult to use Clay. For this reason, Freckle wouldn't be the best fit for:

  • Outbound agencies: Agencies are power-users of Clay, as they can take the time to overcome the learning curve of Clay and implement complex workflows in the product. These complex workflows are valuable, but are not commonly what Freckle users are looking to accomplish.
  • Large RevOps teams: These teams can often afford to have someone solely dedicated to becoming a Clay admin at their company. They also tend to have deep workflow rules and logic which they look to configure in Clay.
What is the difference between Freckle and Clay?

Freckle and Clay address the same core set of use-cases: data enrichment, research, data clean-up, and personalized messaging. The key difference between Freckle and Clay is how each tool balances configurability with usability.

Clay is a highly configurable tool which makes the product complex and difficult to use. In the same way that Salesforce often requires internal Salesforce administrators or external implementation partners, onboarding and using Clay as part of your tech stack is a time-intensive challenge that's almost impossible without staffing a dedicated user or external agency to help.

Freckle indexes on usability, with less configurability around workflow rules and logic. With Freckle, users can leverage an intuitive, easy-to-use interface and can get started in minutes. There is no need for complex setup or training, because Freckle makes GTM data enrichment easy and accessible for any team.

Do I need subscriptions to each integration and data provider in Freckle?

No. By using Freckle, you can access every integration and data provider through our product without needing a separate subscription to each. We have established relationships with each provider Freckle uses, and we’ve aggregated each of their services for you.

What are Freckle Templates?

Freckle Templates are pre-built prompts and integrations for common actions you may want to take on your lead list data. Our template library means that you can use Freckle without any knowledge of prompt engineering, formulas, or which data providers to use in order to get the most value. Simply choose which template you want to use under Data Clean Up, Data Enrichment, or Research and get started!

How many users can I have in my Freckle account?

As many as you like! You can have unlimited users in your Freckle account on both our Free and Pro plans.

Trusted by GTM teams at startups big & small
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Take their word for it, not ours!

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Cam Tickell
Co-founder – Partnerswell
It’s like Clay without the learning curve! They’ve taken the best parts of Clay and made them actually easy to use.
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Andre Selton
GTM & Partnerships – Kinde
Freckle is a spreadsheet on steroids for GTM teams. Where has this been all my life!
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Hunter Watkin
Growth Lead – Visory
I love that I don’t need to know prompt engineering to use Freckle.
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Sara Remsen
Co-founder & CEO – Melodi
Super simple pricing. I don’t need to figure out what a credit means anymore - thank you Freckle!
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Mads Gerber
Founder – Pace
Freckle has streamlined our GTM process and simplified everything. It’s intuitive, easy to use, and the clear pricing removes all confusion. We’ve saved time and boosted our productivity—Freckle is a total game-changer!