Integrate your CRM with other tools
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How to connect your integrations to your CRM platform?
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Techbit is the next-gen CRM platform designed for modern sales teams
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Why using the right CRM can make your team close more sales?
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What other features would you like to see in our product?
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tl;dr
The pipeline was always there. Freckle just revealed it.
Bolt.new is growing fast with 20,000 sign-ups a day, 98% with personal email addresses. Before Freckle, all those leads were invisible. In Freckle’s first month, Bolt.new uncovered $1.7M of net-new pipeline, spanning global enterprises across technology, finance, life sciences, and media. Freckle now sources 23% of all B2B pipeline at Bolt.new.
Building the future, buried in sign-ups
Bolt.new is one of the most explosive AI growth stories of the decade. In just 60 days, the company jumped from $0 to $20M ARR — all powered by a platform that lets anyone build software from a simple text prompt.
Today, more than 5 million users rely on Bolt.new, and the firehose hasn’t slowed.
But with hypergrowth comes opacity.
98% of signups used personal email addresses. Students. Hobbyists. Fortune 500 executives. Bolt.new had no way to tell who was who.
We were accessing less than 2% of our sign-ups. Everything else was just… lost.
Bryan Adams / VP of Sales / Bolt.new
And the truth ran even deeper:
For years we said, ‘If we could ever uncover these personal emails, it would change the trajectory of the company.’ Before Freckle, we simply didn’t have access — and frankly didn’t know how to get there.
Bryan Adams / VP of Sales / Bolt.new
Buried in that blind spot was millions of dollars in qualified pipeline.
The challenge: when hypergrowth outpaces visibility
When GTM advisor Garrett Serviss stepped into Bolt.new, he saw the tension instantly: unprecedented demand, very little infrastructure to harness it.
There was no CRM at first, just a single Google Sheet capturing business email sign-ups. Reps manually scanned rows. Leadership chased follow-ups in Slack. Enterprise users evaluating Bolt.new quietly slipped away behind Gmail addresses.
Bolt.new didn’t just need enrichment. It needed a data orchestration platform that could keep pace. To unlock the GTM motion underneath, they needed a system capable of:
- Enriching massive personal-email volume
- Matching each sign-up to a company and role
- Prioritizing high-value buyers instantly
- Syncing cleanly into HubSpot within minutes, not hours or days
Bolt.new needed clarity, immediately and at scale.
Choosing Freckle: a product that moves at PLG speed
Bolt.new evaluated Apollo and Clay. Both powerful tools, but neither built for this velocity.
Apollo attempted to enrich everything, without the ability to set conditions like only enriching further if the email address wasn’t an educational email, or company was above a certain headcount size. This resulted in Bolt burning a lot of credits on users they didn’t want to enrich further.
Clay offered more flexibility but couldn’t handle the scale. 50k-row limits and once-a-day HubSpot syncs don’t work when 20,000 users sign up daily.
And neither vendor moved fast enough.
Freckle did.
Within one day, Freckle had a functioning table live, integrated with Bolt.new’s workflows, enriching the sign-up firehose with a 5-minute HubSpot sync.
Within one week, the results were impossible to ignore.
Within the first week, we were already getting meetings we simply would have never had. I showed Bryan the performance and said, ‘Look at what we’re seeing after seven days.’ That was the moment we knew we needed to move quickly.
Garrett Serviss / Advisor / Bolt.new
And inside the Bolt.new team, you could feel the shift.
Slack lit up. Meetings popped up from logos no one realized were signing up. A sales leader from another company even told his SDRs, “Follow up like these guys do.”
Freckle was surfacing enterprise buyers the moment they appeared. Not a day later, not lost in a spreadsheet.
Once Bryan saw the results from the personal email sign-ups, everything clicked.
I came in skeptical. But the data was undeniable. It became an easy decision.
Bryan Adams / VP of Sales / Bolt.new
Freckle delivered speed, accuracy, and a team that felt like an extension of Bolt.new itself.
Working with Freckle: from guesswork to signal
Freckle didn’t feel like adopting a new tool. It felt like finally seeing the truth inside the funnel.
Reps stopped cherry-picking spreadsheets. Leadership stopped guessing who was signing up. High-value buyers stopped slipping through the cracks.
Freckle enriched every personal email in real time and surfaced the strongest opportunities directly into HubSpot.
Freckle is doing the job reps don’t want to do. They’re not diving into Google Sheets anymore or trying to figure out who’s worth reaching out to. Freckle is uncovering things we never had access to before — and now we’re talking to real buyers we wouldn’t have touched a month ago.
Bryan Adams / VP of Sales / Bolt.new
And the operational unlock was immediate.
Freckle’s 5-minute sync meant reps were following up the same day (sometimes within the hour) on enterprise buyers who previously blended into the crowd. At Bolt.new’s velocity, that alone was a breakthrough.
Now reps put their time into closing bigger, faster deals — not hunting for leads. That’s a rep’s dream.
Bryan Adams / VP of Sales / Bolt.new
The chaos became signals. The volume became velocity.
Making personal emails actionable
Bolt.new now runs two core workflows on Freckle:
1. Personal email enrichment & lead scoring
Freckle enriches every sign-up matching users to companies, roles, seniority, and intent. This surfaced senior product, engineering, and design leaders from SAP, AstraZeneca, Amazon, Capital One, The Economist, and Columbia Sportswear.
2. Demo request enrichment & prioritization
All demo requests are enriched and scored within minutes so high-intent buyers reach reps immediately. These workflows turned Bolt.new’s tidal wave of sign-ups into a clean, prioritized growth engine.
Turning invisible demand into a core growth channel
Freckle didn’t create new pipeline for Bolt.new. It revealed the pipeline that was already there.
In the first month, Freckle surfaced:
- $1.7M of net-new pipeline
- 72 opportunities Bolt.new would not have found
- Enterprise buyers from the world’s most respected brands
Freckle now sources 23% of all open pipeline at Bolt.new.
Garrett summed up the shift perfectly:
Most companies have no idea how much pipeline is sitting in their personal email sign-ups. We didn’t either — until Freckle. This use case is massively underutilized across the industry, and implementing it instantly improved our pipeline by 25–30%.
Bryan Adams / VP of Sales / Bolt.new
For a company scaling at Bolt.new’s velocity, that lift isn’t incremental — it’s leverage.
Expanding Freckle across Bolt.new
Freckle is quickly becoming a broader data orchestration layer across Bolt.new.
After uncovering significant gaps between self-reported personas and actual roles, Bolt.new’s data team is exploring Freckle for validation, enrichment, and routing.
Next up: support ticket enrichment, enabling the team to identify and prioritize high-value users instantly. What began as solving a GTM blind spot is now evolving into company-wide clarity.
Garrett Serviss (GTM Advisor, Bolt.new), Bryan Adams (VP of Sales & Customer Success, Bolt.new), Emily Gruzdowich (Head of Ops, Freckle.io), Nathan Merzvinskis (Founder & CEO, Freckle)
You can also watch the full 20-minute fireside conversation between Nathan, Garrett, and Bryan here: Turning personal email address sign-ups into $1.7M in pipeline | Full Conversation
About Bolt.new
Bolt.new is an AI-powered development platform that allows anyone to build full applications using natural language. With millions of users and accelerating enterprise adoption, Bolt.new is redefining how software gets created.
About Freckle.io
Freckle is the modern AI enrichment platform for HubSpot and Salesforce users. Companies like Bolt.new, Applause, Sleekflow, Knowify, and Optimal Workshop use Freckle’s AI agents to find and enrich company or contact data across the web and 40+ data providers using natural language — keeping CRMs clean, leads enriched, and pipelines prioritized.
For companies growing at Bolt.new’s speed, enrichment isn’t an enhancement. It’s infrastructure and Freckle is the layer that makes the invisible visible.
