Freckle raises $4M to make data enrichment effortless for RevOps teams

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Today, I’m excited to share that Freckle has raised a $4M Seed Round led by Gradient and 1984 Ventures, with participation from Mintaka, Liquid2, and CoVentures.

Despite launching less than a year ago, Freckle has already helped more than 2,500 companies keep their CRM data clean, enriched, and up to date. 

Freckle is winning new customers from platforms like Clay every day. They are choosing Freckle because our natural language search and streamlined UX make it easier for RevOps teams to reliably build the enrichment workflows they need, right away. Setup takes minutes and requires no outside help or embedded experts.

We also don’t charge teams to sync their own data — with Freckle, CRM integration is always free (this starts at around $10K/yr with some of our competitors).

Our focus on these fundamentals has driven a ton of organic user love. Here’s a taste of what our users have to say:

Slide 2 of 8.

See our full Wall of Love here

How Teams Are Using Freckle Today

Our early users have already built incredible workflows with Freckle, and they taught us a crucial lesson: AI workflows in GTM only work when CRM data is accurate and complete. Without that data foundation, lead scoring, signal-based outbound, PLG expansion, and post-sales plays fall apart before they start.

Freckle solves this by connecting to your CRM, and giving you access to 40+ data providers and AI agents that find, verify, and fill in missing details like emails, phone numbers, LinkedIn URLs, company descriptions, and buying signals. This is all driven through natural language inputs in a simple table interface - just ask Freckle what data you’re looking for and our AI agents will find it for you.

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If you’ve tried other tools, you’ll see the difference right away. Freckle is built for in-house teams who need results now. What takes hours with competing platforms takes minutes in Freckle.

I love seeing the high impact workflows our 2,500+ customers are building in Freckle:

• A leading auth provider uses Freckle to identify which company a new user works for if they sign up using their personal email address, and automatically lead scores those sign-ups. 
• A sales dialer software provider uses Freckle to auto-enrich inbound leads, draft personalized emails, and pushes everything into HubSpot, all in under 7 minutes per lead.
• A construction SaaS company uses Freckle to score prospects against their ICP, get fresh contact info, and update company descriptions in HubSpot for the SDR team’s next-day call list.
• An IT services firm uses Freckle to validate phone numbers and social profiles for outbound lists before launching campaigns.
• Freckle’s own GTM team auto-enriches and lead-scores every sign-up, pushing results to HubSpot, HeyReach, Instantly, and Slack without touching a spreadsheet (see the video below).

All of this is possible in Freckle through a powerful suite of integrations with data providers and systems of action.

How we use Freckle to auto-enrich and lead score all of our user sign-ups

Our Next Chapter

We are on a mission to build the easiest and most accessible data orchestration platform for RevOps teams, and we’re just getting started. Here is what is coming soon:

• Scheduled runs: Automatically re-run enrichments on a defined cadence for dynamic attributes that you want to keep updated in your CRM (headcount, website traffic, job listings, etc.).
• Saved Column & Formula templates: Quickly apply your most common enrichments and clean-up formulas to new tables. 
• BYO API Keys: Bring existing services that you have licenses for directly into Freckle to save on credits. 
• More CRM integrations: Native integrations for Salesforce, Attio, and Pipedrive are all coming soon. 
• Easy Data Clean Up actions: Features that make regular CRM clean-up actions a breeze, including de-duping, merging, and associations. 

If you have not tried Freckle yet, sign up here and get 1,000 free credits this week. You can have cleaner, enriched CRM data before your next coffee break.

Also we’re hiring - see open roles here! Reach out directly if you’d like to explore any of these roles (nathan@freckle.io).

Lastly, to all of our customers, investors, and importantly to my team, thank you for being a part of Freckle’s journey. I’m so energized to continue building a wonderful company together.

Nathan