Freckle helps B2B companies unlock their best outbound campaigns through enabling data enrichment, research, and clean-up actions to be easily run on their lead lists. With easy-to-use templates and AI automation, non-technical users can use Freckle to significantly improve their traditional lead lists and other GTM data sources. This ultimately means they can take fewer, higher quality shots on target with creative campaigns that actually convert. 

Freckle can be used by anyone in your company who is responsible for outbound tasks and building lead lists. This can vary depending on company size, but typically is one of the following roles or teams:

• Founders
• Growth teams
• Sales leaders
• SDRs and AEs
• Marketing teams
• RevOps

Yes! While we are best suited for GTM use-cases, Freckle is also used by:

• Investors (analysts and associates): who need to do research on target companies and founders.
• Talent acquisition teams and recruiters: who need to build and enrich lists of candidates and answer questions on them based on their profiles.

No. Freckle is intentionally built to be a tool for non-technical users who find it difficult to use Clay. For this reason, Freckle wouldn't be the best fit for:

• Outbound agencies: Agencies are power-users of Clay, as they can take the time to overcome the learning curve of Clay and implement complex workflows in the product. These complex workflows are valuable, but are not commonly what Freckle users are looking to accomplish.
• Large RevOps teams: These teams can often afford to have someone solely dedicated to becoming a Clay admin at their company. They also tend to have deep workflow rules and logic which they look to configure in Clay.

Freckle and Clay address the same core set of use-cases: data enrichment, research, data clean-up, and personalized messaging. The key difference between Freckle and Clay is how each tool balances configurability with usability.

Clay is a highly configurable tool which makes the product complex and difficult to use. In the same way that Salesforce often requires internal Salesforce administrators or external implementation partners, onboarding and using Clay as part of your tech stack is a time-intensive challenge that's almost impossible without staffing a dedicated user or external agency to help.

Freckle indexes on usability, with less configurability around workflow rules and logic. With Freckle, users can leverage an intuitive, easy-to-use interface and can get started in minutes. There is no need for complex setup or training, because Freckle makes GTM data enrichment easy and accessible for any team.

No. By using Freckle, you can access every integration and data provider through our product without needing a separate subscription to each. We have established relationships with each provider Freckle uses, and we’ve aggregated each of their services for you.

Freckle Templates are pre-built prompts and integrations for common actions you may want to take on your lead list data. Our template library means that you can use Freckle without any knowledge of prompt engineering, formulas, or which data providers to use in order to get the most value. Simply choose which template you want to use under Data Clean Up, Data Enrichment, or Research and get started!

As many as you like! You can have unlimited users in your Freckle account on both our Free and Pro plans.