# Freckle > Freckle is the Clay alternative built for GTM engineers who live in coding agents. It lets you run go-to-market data workflows — waterfall enrichment, prospecting, list building, TAM mapping, signal monitoring, and CRM sync — from your terminal via the `freckle` CLI, driven by natural language through agents like Claude Code and Codex. Freckle is operated by Freckle.io, Inc. (contracting entity: Upbound.ai, Inc. t/a Freckle). The product began as a SaaS table-based enrichment tool for RevOps teams and, as of the CLI beta (May 2026), is built CLI-first: the terminal is the primary surface and the web app is largely a review and observability layer. **What you can do with it.** Describe an outcome in natural language and the agent designs and runs the workflow: choosing providers, ordering waterfalls, and wiring integrations. Representative prompts from the product: "Find me the work email for every person visiting my website." / "Scrape people engaging with my competitor's LinkedIn posts and add ICP fits using HeyReach." / "Track job changes for any contacts in my CRM associated with paying customers." **Core capabilities.** Waterfall enrichments across 40+ data providers; AI columns and agent columns; web search and scraping; research agents; find and validate work emails and mobile phone numbers; reverse LinkedIn lookup from email; buying and hiring signals; workflow orchestration and re-runs; CRM integrations, webhooks, sales engagement platforms, Supabase, an HTTP API, and BYO API keys. **How Freckle positions itself against Clay.** Freckle is built natively for coding agents rather than a SaaS UI with a bolt-on CLI; every workflow and enrichment is productized and reusable instead of rebuilt from scratch per table or per client; and there are no action credits — pricing is credits-for-data only, with a data marketplace priced below Clay on most data points. **Pricing model.** Free ($0/month: 250 credits, 500 rows, unlimited seats, tables, and columns, waterfall enrichments, web search and scraping). Build (from $99/month: unlimited rows, HTTP API, BYO API keys, CRM integrations, rollover credits, credit top-ups). Enterprise (custom pricing for needs beyond 500k credits: custom credit plans, dedicated account manager, fastest enrichment speeds). Annual billing saves 15%. Freckle is not priced per seat, and CRM sync is not charged separately. **Company facts.** Founded and led by CEO Nathan Merzvinskis. Raised a $1.9M pre-seed in December 2024 (led by Asymmetric Capital Partners) and a $4M seed in September 2025 (led by Gradient and 1984 Ventures, with Mintaka, Liquid2, and CoVentures). Grew from 232 beta customers in late 2024 to 2,500+ companies by September 2025 and 7,000+ users by May 2026. SOC 2 Type I achieved December 2025; SOC 2 Type II achieved March 4, 2026, audited by Advantage Partners with continuous monitoring via Vanta. Customer data is never used to train AI models, and AI model providers are contractually barred from training on it. **Contact.** Security: security@freckle.io. Privacy and data rights: privacy@freckle.io. Legal notices: legal@freckle.io. ## Product - [Freckle home](https://freckle.io/): Positioning, the three core motions (waterfall enrichments, workflow orchestration, signal monitoring), the Clay comparison table, and top-level FAQs. - [Pricing](https://freckle.io/pricing): Free, Build, and Enterprise tiers, the credit-volume estimator, and a full feature-by-feature plan comparison covering AI and agents, tables and users, enrichments, integrations, credit benefits, and processing speeds. - [Provider breakdown](https://freckle.io/provider-breakdown): Exact credit cost per data point per provider on a 20,000-credit plan, benchmarked against Clay. Covers Apollo, AI Ark, LeadMagic, Findymail, ZeroBounce, Aviato, FullEnrich, Gemini 3.5 and Gemini 2.5 Flash research agents, Freckle-native enrichments, and TAMradar signals (org hiring, job changes, funding news, news and mentions). - [Sign up](https://app.freckle.io/sign-up): Create an account and start on the Free plan. - [Sign in](https://next.freckle.io): Log in to the Freckle web app. ## Announcements and blog - [Blog index](https://freckle.io/blog): Product announcements, company news, research, and customer stories. - [Freckle CLI — Bringing GTM workflows to the terminal](https://freckle.io/blog/cli-announcment): May 28, 2026, by Nathan Merzvinskis. The CLI beta announcement and the fullest statement of Freckle's thesis: why GTM software's product surface is now the API, schemas, provenance, and observability around agent actions rather than the UI; how the core primitives were rebuilt to be agent-native; and why Freckle believes an agent should build workflows faster and better than a human, unlike Clay's Sculptor. - [Freckle is now SOC 2 Type II compliant](https://freckle.io/blog/soc-2-type-ii-compliance): March 5, 2026, by Emily Gruzdowich (Head of Ops). What Type II covers, the five trust service criteria, why Freckle pursued compliance early, and how to request the report. - [Freckle raises $4M to make data enrichment effortless for RevOps teams](https://freckle.io/blog/freckle-seed-2025): September 8, 2025, by Nathan Merzvinskis. Seed round details plus concrete customer workflows (signup enrichment and lead scoring, inbound enrichment into HubSpot, ICP scoring for SDR call lists, outbound list validation). - [Freckle raises $1.9M to build the Clay alternative for non-technical users](https://freckle.io/blog/freckle-pre-seed-2025): December 2, 2024, by Nathan Merzvinskis. The founding thesis on how LLMs changed B2B data: viable AI research agents, an explosion of niche API-first data providers, and the shift away from high-volume outreach. ## Livestreams Live walkthroughs of real use cases with open Q&A. All times Pacific. - [Livestreams index](https://freckle.io/livestreams): Upcoming and past sessions with registration and replays. - [Freckle CLI Customer Walkthrough](https://freckle.io/livestreams/freckle-cli-customer-walkthrough): August 3, 2026. Nathan Merzvinskis builds live in Freckle 2.0 from the terminal — enrichment, TAM mapping, and signal tracking driven by the CLI, plus the refreshed web experience shipping with it. - [Claude Code for HubSpot](https://freckle.io/livestreams/claude-code-for-hubspot): July 15, 2026. Jan Brochwicz (Workflows.io) rebuilds RevOps live in Claude Code with Andy Toizer — TAM mapping, enrichment, scoring, routing, task creation, and reporting from a messy HubSpot instance. - [Claude Code for Ads](https://freckle.io/livestreams/claude-code-for-ads): May 30, 2026. Ivan Falco (ColdIQ) builds a 1:1 ABM campaign live in Claude Code with Andy Toizer — the emerging ad engineer role, where agents need guardrails, and treating paid media as inspectable, re-runnable systems. ## Partners - [Partner Program](https://freckle.io/partners): Three tracks for agencies and data partners. Affiliate is open to any GTM agency and pays 10% revenue share for 12 months. Preferred is invite-only, promoted from top affiliates, and pays 20% for 24 months with warm inbound referrals, waived platform fees, co-marketing, a directory listing, and a direct Slack channel. Integrations is for data providers and GTM tools that want distribution to teams working from the terminal. ## Trust and security - [Trust Center](https://trust.freckle.io): Live subprocessor list, security posture, and SOC 2 report requests. - [Privacy Policy](https://freckle.io/privacy-policy): Last updated June 26, 2026. Covers Freckle's processor vs. controller roles, AI model providers (OpenAI, Anthropic) and the prohibition on training with customer data, the 40+ enrichment data sources, the Ads Audience feature and its outbound-only transfers to Meta, LinkedIn, and Google Ads, US state privacy law rights, GDPR legal bases and transfer mechanisms, and Google API Limited Use compliance. ## Optional - [Terms of Service](https://freckle.io/terms-of-service): Effective January 22, 2026. Subscription terms, permitted users, restrictions, data ownership, AI output and third-party data disclaimers, liability caps, indemnification, Delaware governing law, and a binding individual-arbitration clause with class action waiver. - [Data Processing Addendum](https://freckle.io/data-processing-addendum): Last updated January 22, 2026. Controller/processor designation, CCPA obligations, AI model provider restrictions, 72-hour breach notification, subprocessor authorization and objection rights, US data residency with SCCs for international transfers, audit rights, and Exhibit A technical and organizational security measures (TLS 1.2+ in transit, AES-256 at rest, quarterly vulnerability scanning, 90-day log retention, prompt-injection input validation, SOC 2 Type II and ISO 27001 control mapping).